SENIOR ONLINE MARKETER
Always looking for new things to try. New tools/features/channels? The more the merrier. I like chaos. It’s where I excel.
WHAT I LOVE DOING – AT 10 PM FRIDAYNIGHT
Defining experiments, finding growth opportunities. And in the end, find traction.
Understanding conventions. Not following “the-call-to-action has to be orange”-crowd. Data is key.
Creating ideas by combining Tech SEO, PPC, Social and UX. Understanding the eco-system.
Big data stinks. It means ‘unused-unstructured-don’t-know-what-we-measure’-data. On it.
THINGS THAT COME WITH AFOREMENTIONED STUFF
“The aim for an argument or discussion should not be victory, but progress” — Joseph Joubert
Sharing knowledge is key. Keeping it for yourself is selfish. The ROI of sharing knowledge is skyrocket.
Many companies ignore human capital optimization. Love coaching juniors / mediors.
For 99,9% of the clients I’ve worked for, I automatically create a bond. Will do the utmost for their goals.
10 YEARS+ EXPERIENCE
Within an agency & start-ups. Always multiple companies to keep a steep learning curve.
In a nutshell
(Interim) projects focusing on growth, data, ux & innovation.
Learned to adapt, try, fail, test & re-test. Still working for MyAlbum.com.
Within an agency you get to know distinct branches. What works when for whom. Knowledge booster.
Been there, done that. Master of Science? Confirmed. And yet I love the pragmatic approach.
Bullshit, Above the Line, Mobile First, Social Enagement Embracement Enhancement, Individual, Gluten, Extravagant, Overpromise, Twitter, Mediocrity, Citröen DS3, Cheese Croissant, Equisetum Arvense & Dunning-Kruger Effect.